Lowrance HOOK Reveal Fish Finders with Transducers

The Lowrance Legacy: Six Decades of Innovation, Reliability, and Quality

Darrell Lowrance's vision to utilize transistorized sonar technology in the 1950s to detect fish has defined the Lowrance legacy for over six decades. This legacy was born on the water, as Lowrance set out to revolutionize the way people fished. In 1957, he introduced the first recreational fishfinder, the FISH-LO-K-TOR, affectionately known as the "Little Green Box," which spawned the recreational fishfinder industry and propelled the Lowrance brand on a path of innovation and achievement.

Lowrance's legacy as the top brand in marine electronics has been sustained by over 60 years of continuous innovation, reliability, and quality, all driven by a relentless pursuit to help anglers find more fish. The company offers a wide range of quality fishfinders and fishfinder/chartplotter combos, catering to the needs and budgets of both weekend anglers and touring professionals.

Reliability is a hallmark of the Lowrance brand. Guides and captains trust Lowrance to keep their navigation routes true and reliable, and most importantly, to help them locate fish for their clients. Lowrance delivers a range of amazing features, including real-time underwater mapping using StructureScan 3D DownScan plus SideScan, high-resolution LED backlit color displays, GPS with C-MAP, touch screen technology, NMEA 2000 networking with Bluetooth and Wi-Fi, and control of dual Power-Poles.

Lowrance's commitment to its customers extends beyond just products. The company's service and support are with you all the way, even if you need your product replaced. FishReveal, a Lowrance technology, combines the target separation of Lowrance CHIRP sonar and the high-resolution images of structure from DownScan Imaging to make fish more visible on the display.

Inland anglers can also benefit from Lowrance's high-detail maps of almost 4,000 US inland lakes. With Genesis Live, users can create custom contour maps with even greater detail over any map or GPS plotter, helping them locate the fish faster.

For anglers who want all their sonar from a single transducer, Lowrance offers the TripleShot transducer, which features wide-angle high CHIRP sonar and the high-resolution images of fish-holding structure from SideScan and DownScan Imaging.

To make the fishing experience even more seamless, Lowrance's HOOK Reveal series features autotuning sonar, which ensures users get the best sonar image every time by automatically adjusting settings as fishing conditions change. The HOOK Reveal's SolarMAX display also provides crisp and clear views, even in direct sunlight.

Lowrance's legacy of innovation, reliability, and quality has made it the trusted brand for anglers worldwide. With its commitment to continuous improvement and customer satisfaction, Lowrance continues to set the standard in marine electronics, helping anglers find more fish and have a more enjoyable fishing experience.

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